10 Content Strategy Practices That Will Make You a Better Marketer in 2016

Last summer we published a popular post about three content strategy practices that will make you a better marketer. Over the past several months, we have talked about these topics as well as several others in more depth.

Why are we so passionate about content strategy in the marketing world? As I mentioned in the original post, marketers have a lot to learn from content strategists. 

Rich Results: 5 New SEO Strategies Marketers Must Use

Darn that Google. Just when you’ve got your digital marketing strategy figured out, including SEO, Google goes and changes things. Again and again. How inconvenient.

Unless you’re the one searching.

You’ve probably noticed in your own searches that the makeup of a search results page keeps changing.

The Content Marketing Book of Answers: Strategy & Planning

No matter how familiar you may be with the principles and potential benefits of content marketing, it’s natural for questions to arise when it’s time to get hands-on and apply the techniques in a real-world setting. The CMI team thought it would be helpful to build a road map of sorts to help you track down answers you’ll likely need along the way.

Let’s start with some considerations we hear marketers asking about all the time: How to manage the strategic planning process.

The Miles Davis Approach to Content Marketing Strategy

The more I listen to and study jazz, the more parallels I see between sophisticated jazz and great content. Maybe you can compare great jazz with pretty much great anything – but the other day, I was listening to this excellent NPR profile of Miles Davis’ Kind of Blue album, and I kept having aha moments in relation to my own work. See if you can relate.

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy

Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? Do these terms pop up regularly in your reading and your conversations? If so, you know that people often misuse them.

Not that they mean to. It’s just that the terms often are used loosely, interchangeably even, resulting in confusion that can lead to ill will or poor business decisions

9 Mistakes You Might Be Making With Your Content Marketing Strategy

Content marketing is one of the most effective marketing strategies available today. All you need is to write a few thousand-word articles several times a week, produce masterful, in-depth, search-engine-optimized, intensely visual, user-focused content, and unleash it with the grace of an industry maven and the power of a market leader.

Content marketing is the modus operandi for modern digital marketers, but doing it right is no easy feat. And the future is challenging.