Existing contacts
Reach existing contacts and customers at greater scale.
Illustrative imageBack to resultsCustomer case / campaigns and newsletters
The Theatre LoodsEngage existing contacts with professional campaigns.
DSC helped prepare, create and send campaigns and newsletters to existing contacts and customers. The aim was to reopen conversations about potential new projects.
Discuss your communications
Communication as a way to start a conversation.
The aim is not just to send information, but to reconnect with existing relationships. The intended flow moves from targeted communication and interest to a conversation about a possible project.
Professional campaigns
Prepare, create and send campaigns and newsletters.
Conversation
Use communications to open conversations about projects.
Continue independently
Transfer knowledge so the customer can continue the approach independently.
The challenge
- Structure large-scale communications to existing contacts and customers.
- Organise newsletter communications professionally.
- Prepare, create and send campaigns consistently.
- Reopen conversations about potential projects.
What DSC did in practice
- Prepare and create campaigns together.
- Send the campaigns and support the newsletter process.
- Provide practical support for campaign delivery.
- Transfer knowledge and methods for independent management.
The working method
From preparation to independent operation.
- 1
Voorbereiden
Define the audience, message and timing.
- 2
Aanmaken
Build a professional campaign or newsletter.
- 3
Verzenden
Send in a controlled way to existing contacts and customers.
- 4
Open a conversation
Use communications to start a dialogue.
- 5
Overdragen
The customer can continue the campaigns independently.
‘We are very satisfied with our collaboration with DSC and have therefore decided to continue working together and extend the contract.’
The Theatre Loods
The outcome: independence and continuity.
Theater Loods now runs its campaigns independently. The customer is satisfied with the collaboration and has indicated a wish to extend the contract.
This remains a qualitative case. No validated figures have been published for opens, clicks, leads, projects, revenue or ROI. The illustrative theatre image does not show the actual customer location.
From insight to action
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