The challenge
- Usually just 5 to 10 attendees per webinar.
- From an isolated communication initiative to a structured channel.
- Connect a clearly defined audience, registration flow and follow-up.
Illustrative imageBack to resultsCustomer case / webinar lead generation
ZoomworksWebinars as a scalable lead generation channel.
For a webinar on effective video marketing, DSC helped Zoomworks with audience segmentation, marketing automation and campaign follow-up: 73 registrations and 48 attendees at the first webinar using DSC’s full method.
Discuss your webinar approach5–10
Previous attendance
Typically per webinar, before working with DSC.
73
Inschrijvingen
First webinar using the full DSC approach.
48
Actual attendees
At that same first webinar.
The context
Video marketing for marketing professionals.
The webinar set out to show how video can be used effectively in marketing and lead generation. The challenge went beyond reach: find the right audience, organise registrations and follow up commercial interest.
The approach of DSC
- Audience selection and segmentation.
- Build the campaign around webinar registration.
- Marketing Automation, registration and reminders.
- Sales follow-up in SharpSpring.
What DSC delivered
One approach, from invitation to follow-up.
Campagnestructuur
Audience selection and a campaign built around the webinar content.
Automation and reminders
A registration flow with timely reminders and follow-up.
Sales follow-up
Connect interest and registration data to follow-up in SharpSpring.
Measurable webinar results
Distinguish registrations from actual attendance and follow up on both.
Measurable results from the first webinar.
Zoomworks previously attracted typically 5 to 10 participants per webinar. The first webinar delivered entirely using DSC's approach recorded 73 registrations and 48 actual attendees.
That is approximately 66% attendance among registrants (48 ÷ 73). This figure is neither a general benchmark nor a revenue claim.
Why the approach works as a whole
DSC combined audience selection, campaign design and marketing automation into a structured lead-generation method. The work covered not only registration, but also follow-up and commercial handling.
Technology and systems
- Marketing Automation
- SharpSpring
- Klantcontext
- CRM and sales follow-up
- Campagneflow
- Segmentation, registration and reminders
About the collaboration
- Klant
- Zoomworks
- Target group webinar
- Marketingprofessionals
- Onderwerp
- Effective use of video marketing
- Referentietype
- Marketing Automation and lead generation; not a Portal case
From insight to action
Book a callWould you like to make webinars a stronger lead generation channel?
Bring content, campaign planning and follow-up together in an approach that suits your target audience.
Practical insightsPractical solutionsMeasurable impact
