Illustrative imageBring together automation, segmentation, lead nurturing and tracking to improve scalability, follow-up and visibility into marketing performance.
Discuss your marketing approachMore than 30,000 workflow triggers.
Tailored to the target audience and sales stage.
More than 15,000 leads collected over three years.
58% open rate in the approved case source.
DSC helped Royal Botania build a coherent Marketing Automation approach. Seven building blocks connect data collection and relevant communication with lead qualification, follow-up and insight.
Technology supports the commercial approach. This case concerns Marketing Automation and lead generation, not a Management Portal implementation.
More than 200 workflows and 30,000 triggers for less manual work and consistent lead nurturing.
More than 400 lists by country, language, pricing, profile, interests and sales stage.
20 web forms and more than 15,000 leads collected in three years.
More than 300 emails across various campaigns. Open rate: 58%.
Flows based on behaviour and source, including direct traffic, Google Search and email campaigns.
Identify high-intent leads. Source breakdown: 55% Contact, 30% MQL and 15% SQL.
A 360° view of leads and workflow triggers based on real-time behaviour for more targeted follow-up.
The lead database grew from 2,658 to 34,501 contacts over five years, ending in mid-2024. These figures describe the approved measurement period.
Approved case result.
Increase according to the approved source.
Decrease according to the approved source.
Real-time insights support faster decisions. The case figures are specific to this project and do not guarantee the same results for another organisation.
Connect campaigns, customer data and follow-up in an approach tailored to your organisation.
